Founder & Chief Product Officer
JOYCELYN DAVID
Joycelyn David is a trailblazing entrepreneur and thought leader in multicultural marketing, technology and cross-cultural business leadership. With 20+ years of experience in corporate marketing, Joycelyn has worked with global brands and clients in a variety of roles including go-to-market, product marketing and communications.
In 2019, she acquired AVC, one of Canada’s leading multicultural marketing agencies. And in 2023, she founded Tulong Technologies, a start-up focused on AI-powered B2B solutions, initially for the marketing industry. Joycelyn was named one of the “Most Influential Filipinas in the World” in the category of Thought Leadership, and in 2023, 2024 and again in 2025 her companies ranked as “Top Growing Companies” by the Report of Business, Globe and Mail.
With a business and marketing background spanning 20 years at global organizations, Joycelyn is the quintessential big-picture thinker who brings her signature "anything's possible" approach to every strategic challenge. Prior to acquiring AVC in 2019, Joycelyn served as Global Head of Customer Go-to-Market Strategy, Digital Business Leader and Product Marketing Director for Western Union, where she spearheaded the company's fastest-growing digital business unit.
Core Team
Serra Pinto Avimlah
Serra Pinto Avimlah
Serra Pinto Avimlah
Product Marketing Lead
Toronto, ON
Chamanvir K.
Serra Pinto Avimlah
Serra Pinto Avimlah
Product Manager
Sarnia, ON
Meet S.
Serra Pinto Avimlah
Meet S.
Full Stack Developer
Toronto, ON
Vina Q.
Murali K.
Meet S.
Full Stack Developer
Toronto, ON
Murali K.
Murali K.
Murali K.
Full Stack Developer
Sarnia, ON
Advisors
DECLAN RAMSARAN
DECLAN RAMSARAN
DECLAN RAMSARAN
Declan Winston Ramsaran is a passionate senior leader motivated by building & executing national scope, client-centric mandates containing a core wealth planning focus. His tenure includes 25+ years of wealth management experience in affluent markets with BMO Financial Group. Currently leading the international growth strategy for PANGEA Private Family Offices.
AVNEET SANDHU
DECLAN RAMSARAN
DECLAN RAMSARAN
Avneet brings invaluable expertise in global product strategy and go-to-market strategy. Her leadership in cross-border commerce and international payment systems at Shopify, combined with her experience scaling products across diverse markets, strengthens our small and mighty 💪 start-up team.