Vision
A world where every business decision is culturally intelligent, creating success that serves everyone.
Mission
We help bridge cultural intelligence across industries, creating human-centered solutions that transform cultural complexity into competitive advantage.
Founder
Our founder, Joycelyn David, spent over 20 years building multicultural marketing solutions and witnessed the same pattern across every industry—global teams struggling with cultural miscommunication, products failing in diverse markets, and AI systems perpetuating cultural bias. The problem wasn't unique to marketing or media -- it was systemic across many industries.
Problem to Solve
Organizations operate in a globally connected economy with fragmented cultural intelligence, making critical business decisions based on cultural assumptions rather than data—resulting in billions in lost opportunities, failed expansions, and systemic discrimination.
Our industry focus
We are focused on industries where cultural intelligence has the highest impact on human outcomes and business success. Rather than spreading our expertise thin across all sectors, we've identified five priority industries where systematic cultural intelligence creates transformational value for both organizations and the communities they serve.